Three Big Ideas for building your Edgility

Building and maintaining your online reputation is absolutely vital to increasing your Edgility. I recently found this post on the Wired Advisor blog and I condensed its ideas into three key takeaways. Here are those takeaways and several quotes from that article...

Three big ideas to build Edgility and connecting in the "social" search...  

Stop worrying about "search engine optimization" - this is "old school"

"Stop worrying so much about SEO (otherwise known as “Search Engine Optimization”) and Google search rankings for keywords and phrases if you’re a professional." (Wired Advisor)

"If you are paying someone to get your website or blog to rank in Google search results for particular keywords, you are most likely wasting your time and money" (Wired Advisor)

Online Search is now personal - no two people will get the same results on the same search - results are being based on social reputation

  "Search has become more personal (what are your personal preferences?), social (what social networks do you belong to and who are you connected to), local (where do you live and where are you currently?)  This means that essentially no two people will get the same search results for what they are looking for." (Wired Advisor)

Blogging is coming into its own - it helps you build reputation and connect via "social search"

• Your future clients will not find you through searching key words (see above)
• The old Google search (key word search) is now the equivalent of the Yellow Pages. 
  

"If Google is the old-time equivalent of the Yellow Pages, blogging is the equivalent of giving a seminar, workshop, or presentation to an audience of potentially qualified prospects.  Given these two choices, where would you invest your resources" (Wired Advisor)

A question for readers... Do you believe that search engine optimization (SEO) truly obsolete? Is it all about Social SEO now?