Thursday, October 28, 2010

Malcolm Gladwell - Human Nature - returning to his insights

We often reject things we don't have the language to explain.

1 comment:

Jodhbir said...

There is an interesting and similar talk by Dan Cobley, marketing director at Google, about what customers say and what they actually do.
Link: http://www.ted.com/talks/lang/eng/dan_cobley_what_physics_taught_me_about_marketing.html

We probably need richer vocabulary to explain our preferences to marketing people.

Good link